Privacy Policy

Ruuvand’s Privacy Promise to you

Your trust is valuable to us and we know that how we handle your data can affect that trust. We therefore commit that

  • We will only collect your personal data to help provide you a service
  • We will keep your data safe and secure
  • We don’t sell your data
  • We do not profile you from your data
  • You can choose to stop receiving information from us at any time
  • We destroy your data when you ask us to delete it or when it becomes irrelevant to the service we provide you, a maximum of 10 years after you give it to us.

Personal Development Clients

Here at Ruuvand we take your privacy seriously and will only use your personal information to provide personal development services to you. We hold your personal data from your coaching agreement with us and from the contact form on our website. Our systems for holding the agreement are secure and locked. Your email address and telephone number are held securely on a secure computer and backed up with appropriate secure access arrangements.

We will occasionally pass your details to an associate who will work directly with you for the purposes of providing you with an agreed service. This would only be with your specific consent after discussion. They are contracted to hold this data securely for only this purpose and will not share this information with any third party, except for legal and statutory reasons. If legally or statutorily required to share your personal data, we would not seek your further consent.

From time to time we would send you personal development information, for which we would have sought your prior consent. If you wish to stop hearing from us at any time, please tell us by writing to <>.

Shadowmatch Users

For clients who have used or intend to use Shadowmatch, the Privacy Policy can be found at


Website Users

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

If you send us a message via our contact form, we collect the data shown in the contact form and also the visitor’s IP address and browser user agent string to help spam detection. The information entered into the contact form will be transmitted from our webserver to our own email server, and we may reply to your inquiry via email, post or telephone, which might include transmitting back to you any data you have entered into the contact form via that channel.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Seeing what personal data we hold on you

Please email us to see what personal data we hold, and we will provide this within 14 days of receiving your request.


We will not hold your data, other than that described as held indefinitely above, for any more than 10 years after our last contact with you. We will securely destroy your data at this time.

Registered Address

20-22 Wenlock Road, London N1 7GU, United Kingdom.

Registered in England, no. 5877766.